Many people go about the home finding process backwards. They go through the entire process of searching, evaluating, and writing an offer on their home, WITHOUT being financially prepared. And it usually costs them money. Big money! Completing a few things up front before you go searching will save you a lot of money, time, and hassles. What are those things? Here are three of them: First, find a MOTIVATED lender. No, don’t just go down to your local bank where you’ll likely to be slowly tortured by bureaucracy and paperwork. Your banker may be a good friend for your checking, savings and perhaps an auto loan. But most bankers are not motivated to work hard to earn your business (although some are changing their ways). That’s because one of the quotas bankers have to live by is: “How many BAD loans did you originate?” They don’t get measured by their production… They don’t get measured by their service… They only get measured by the MISTAKES THEY AVOID! Now, I know if your local banker sees this, he’s going to cringe a bit, and start reciting all the ad campaign jargon most banks are spouting these days. But the truth is… There Is Absolutely NO Incentive For A Traditional Banker To Serve Your Best Interests What you want to do is find a mortgage lender who is MOTIVATED to take your loan. One who represents many different products, and can offer you many options for making your loan most affordable. Here’s an important tip: Ask your REALTOR® to refer one or two lenders to you. Why? Because agents have power over lenders because they send them lots of clients. It’s not just YOU alone talking to them. If they don’t give you first class service, the agent who sent you will refer (ALL) their clients to someone else. So they’re motivated to SERVE YOU. And the minute you have a problem with your loan, you can turn to your agent…who has much more influence and leverage over the lender than you alone. After all, your agent and lender both want to see the transaction close. There’s power in numbers and influence. Use it to your advantage. Now, the second thing you want to do is GET PRE-QUALIFIED with a lender. Better yet, try to get PRE-APPROVED. Why? Because the first question any home seller will ask when an offer is presented is “Is your buyer approved for a mortgage?” And rightfully so! The seller doesn’t want the deal to fall through because you couldn’t get financing. When they accept your offer, their home comes OFF the active market. If you fall through, it costs them time and money. Plus, there’s one more reason to get pre-qualified or approved… You Will Have Much More Power To Negotiate Price And Terms When You’re Financially Qualified! There Are “Real Estate Agents”… And Then There Are Committed Professionals. Which One Do YOU Want Representing Your Interests? I hope the information above has given you helpful advice finding, buying, and financing your next home. And at this point, you’re probably pretty clear that, in order to find the right home and save money, you need someone competent and professional to represent YOUR interests. Over the past five years, I have recognized this fact, which is why I wrote this special report, and structured my practice around giving the most competent service possible. For example, I have a full-time assistant, a full-time marketing specialist, two offices, two computers, a cell phone, a pager, three phone lines, three voice messaging hotlines, and a toll-free number. To the untrained person, this looks like a lot of overhead. But to me, every person and system pays off dividends in satisfied clients. They’re PROFIT centers, not costs. There’s a difference between agents who simply sell real estate, and those who COMMIT to whatever it takes to serve clients beyond their expectations. I’ve been in real estate industry for 15 years. But more importantly, I’ve closed over $35 million in home sales. I am a full-time REALTOR®. I also make it a priority to educate you on every aspect of buying a home in your preferred area. I have a long list of past clients and professional references you can call at any time to discuss the quality of my service and follow-up. I guarantee everything I do in writing. This places the burden of risk and performance on ME, not you. I also have references to reputable people in mortgage lending, appraisals, title and escrow companies, tax specialists, and attorneys. These are people I have used in other transactions. Each day, I speak with over 80 people directly related to buying or selling real estate. And I receive over 80% of my new clients through referrals and repeat business. My personal marketing involves such outstanding and continued service to my existing clients and personal network that they’re inclined to share my services with family and friends. I’m Not Saying These Things To Impress You, But Impress UPON You The Difference Between A REALTOR® And A Competent, Dedicated Professional Buying and selling real estate can be tricky business. And selecting the wrong REALTOR® can cost you a lot of money, headaches, and wasted time. That’s why I designed a specific program designed for buyers like you. I call it my… Exclusive “Preferred Buyer Program” My Preferred Buyer’s Program is absolutely FREE to you. Here’s what you’ll get when you enroll… Ø A Free Subscription to my “Home Locator” program. I’ll create a custom search model based on your personal home needs. Then enter you into our Home Search system where our computers will sift through the market each night to find hidden bargains and new listings before anyone else. Each day, I’ll forward to you homes on the market that meet your personal desires. Ø I’ll evaluate the value of your chosen home so you buy the most home for your dollar…the very same way I described earlier. Ø Negotiate the best possible deal for you so you avoid costly traps and pitfalls. Ø Help you locate the most affordable financing in the market and for your situation. Ø Coordinate all inspections, appraisals, escrow and title services, with the very best firms, so you can feel confident and focus on other important tasks during your move. Ø Because of my experience, I’ll make the entire process HASSLE FREE for you. Ø Everything you do with me stays COMPLETELY CONFIDENTIAL. Agents won’t be discussing your personal or confidential affairs because they represent only the seller! Ø FREE BONUS #1: FREE CREDIT REPORT – a $75 value. If you call before the expiration date on the enclosed coupon, you’ll get a Free confidential credit report. Get the most home for your status, become updated on your credit status, and obtain the best financing for your next home. All you have to do is locate the coupon at the end of this report and call me at the phone number on the coupon. But Don’t Wait! You’ll notice I placed an expiration date on the attached coupons. I did this for a very good reason. I enjoy working with clients, and sometimes my practice gets booked up fast. In order to make sure I have undivided time for you, I need to hear from you immediately so there are no time conflicts in helping you. Plus, I know there’s a natural tendency to procrastinate and put off important decisions. But the more you procrastinate, the more pressure ultimately rests with you. By Not Acting Now, You Could Open Yourself To Losing Thousands of Dollars So call now at (928) 727-1458 and I’ll immediately arrange a convenient time to meet, and share with you my Exclusive Preferred Buyer Program. Sincerely yours, Diane Noyes Hollingsworth Properties, Inc. |